1, March 2017

66 Through St. Louis: Motel Row

When it came to getting sleep along Route 66, motel owners often managed precious little because they were too busy competing to convince travelers that they alone offered the best night’s rest. With each passing year, motorists had more money to spend and more options to choose from on the Mother Road. As a result, motel owners were constantly updating their offerings and advertisements to draw in those dollars. Gone were the days when bed linens and indoor plumbing were enough for most folks. Now people wouldn't dream of sleeping somewhere that didn’t feature a television, air conditioning, or a flashy piece of roadside neon. Read more »